COTTON USA Weekly

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Around the World with COTTON USA

June 20, 2014

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COTTON USA Future Forum Convenes in Shanghai

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The COTTON USA Future Forum in Shanghai, China, provided the latest market information to more than 90 representatives of 50 renowned cotton textile enterprises from China and Hong Kong. Fifteen representatives from major industry media outlets, as well as the U.S. Consulate General, Shanghai, Agricultural Trade Office, also attended the forum.

Through this forum, COTTON USA promoted communication between the Chinese and U.S. cotton industries, created a win-win dialogue environment among all participants and boosted the cotton textile industries’ development.

As one of the highlights of this forum, Ms. Gao Fang, executive vice president and secretary general of China Cotton Association, delivered a presentation on the Xinjiang target price policy and China’s cotton industry development, hot topics in the global industry.

Ms. Grace Suh, vice president of strategic sales at Hansae, South Korea, introduced the current retail situation and the changing global sourcing trends. She emphasized that manufacturing excellence and speed to react to the market are the keys to success.

More than 80 participants from the U.S. and Chinese cotton industries who joined the COTTON USA Future Forum also attended the subsequent celebration of the 25th anniversary of COTTON USA. COTTON USA unveiled its new logo and brand identity, which communicates a new spirit commonly shared by cotton farmers, producers and retailers, and manifests their commitment to excellent quality.

Attendees also included COTTON USA licensees, six international designers and two actors: Mr. He Shengming and Ms. Jiang Shuying. In total, 64 journalists from 56 media covered the event, including CCTV, BTV, Phoenix TV, iQIYI, Youku, Shanghai Daily, Timeout, sina.com and sohu.com

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COTTON USA Conference in Turkey Shapes Cotton’s Future

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Nearly 100 participants attended the COTTON USA “Shaping Cotton’s Future” conference in Bodrum, Turkey, to get valuable information from industry experts on cotton buying.

The cotton market is at an important junction with changing world supplies and changes in cotton policies. Both these factors have a direct impact on markets like Turkey that import large quantities of cotton fiber.

The conference delivered detailed information on the Turkish economy and the textile and garment landscape, in order to help companies navigate this era of change. The agenda also covered the COTTON USA Supply Chain Program, Supima and Cotton LEADS™.

Networking was also a key benefit of the conference, which had 30 U.S. exporter representatives and more than 40 Turkish textile mill representatives in attendance.

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Italian Ad Campaign Targets "Cotton Lovers"

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A successful “Cotton Lovers” ad campaign from Original Marines and COTTON USA reached more than 20 million Italian consumers.

Highlighting the quality of products made with U.S. cotton, the campaign was planned in Italy over three weeks with advertisements posted in national dailies, women- and family-orientated magazines, as well as on large and impactful billboards in Milan, Turin, Florence, Rome and Naples railway stations.

Focusing on the quality and durability of U.S. cotton, Original Marines’ message was simple and powerful: even after a year of wearing and washing, the COTTON USA garments will retain their color, shape and impeccable fit.

This campaign highlighted the long-standing partnership between COTTON USA and Original Marines, who labeled more than 10 million garments with the COTTON USA brand in 2013, in their 600 stores. Original Marines is also a member of Cotton LEADS™.

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Upcoming Events

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July 22 – 24, 2014

Colombiamoda

Medellin, Colombia

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August 27 – 29, 2014

Intertextile Shanghai Home Textiles

Shanghai, China

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September 15 – 18, 2014

Texworld & Premiere Vision

Paris, France

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www.cottonusa.org

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