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U.S. Cotton Booth Engages Apparel Supply Chain at Intertextile Shanghai

October 25, 2013

Cotton Council International (CCI) and Cotton Incorporated joined forces to promote U.S. cotton products and showcase the latest fabric and color trends at Intertextile Shanghai Apparel Fabrics from Oct. 21-24. The show attracted more than 3,700 exhibitors from 35 countries. Forty-three of CCI's key licensees in the China & Hong Kong region participated in the show, and CCI identified eight potential COTTON USA licensees across the supply chain.

During the exhibition, Cotton Incorporated held a lecture on product trend forecasts for 2015/16 Spring/Summer, while Supima featured their quality U.S. Pima cotton products at the joint booth. COTTON USA licensees Central Fabrics Company Limited, Sanyang Textile Company Limited and Wuxi No. 1 Spinning Mill displayed an array of products at the booth, strengthening U.S. cotton's presence at the show.

CCI highlighted products from manufacturers and brand licensees including: Minipeace, Betty Boop, Elle, Levi's Kids, Teelocker, Fujian Federation, Septwolves, Nautica, Peacebird, Devil Nut, Dazzle, Diamond Dazzle, Dizzit, JNBY, Miidii, Snoopy Girl, Huafu and New Jersey.

A noticeable trend at this year's show was the increased volume of visitors from new sectors of the supply chain to the U.S. cotton booth, seeking partnerships along the entire U.S. cotton supply chain. Interest from India to source high quality U.S. cotton, U.S. cotton yarns and Chinese fabrics made from U.S. cotton was high. Sustainability and innovation were key focuses of this year's fair, with trend forums, seminars, fashion shows and a Planet Textile Conference integrated into the program.

An independent survey during the show conducted by industry publication Inside Fashion indicates a clear trend throughout the textile supply chain down to retail for a return to cotton demand and sourcing, regardless of price. Sourcing from China appears to be regaining strength.

COTTON USA Mark Displayed at Largest Textile Trade Show in Taiwan

More than 30,000 visitors attended the 17th Taipei Innovative Textile Application Show (TITAS) in Taipei, Taiwan, which featured the COTTON USA Mark on the eco textiles exhibition booth to emphasize cotton's pedigree as a natural, renewable and sustainable fiber.

International brands held more than 900 one-on-one business meetings during TITAS. The trade show boasted nearly 200 representatives from 21 countries, and 83 international brands held business meetings with an estimated sales value of more than $60 million.

TITAS showcased 747 booths with 359 exhibitors from 11 countries, a year-on-year increase of 9.2 percent.


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