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January 17, 2014

U.S. Cotton Home Textiles Attract Crowds at Heimtextil Trade Show

Cotton Council International (CCI) promoted responsibly-produced U.S. cotton to an international trade audience Jan. 8-11 at Heimtextil in Frankfurt, Germany, the world’s leading trade show for home textiles. Heimtextil united approximately 2,720 exhibitors and 67,000 visitors from 133 countries around the globe.

The COTTON USA booth at Heimtextil served as an important hub for communication between the U.S. cotton industry and all segments of the cotton supply chain, from retail buyers to merchants and mills. During the show, 10 companies from Europe and Turkey signed on to the Cotton LEADS™ program, which emphasizes the responsible growing practices of cotton growers in the U.S. and Australia. These companies will include Cotton LEADS within their sustainable sourcing guidelines.

CCI renewed several COTTON USA licenses and generated new business opportunities for industry, brand and retail partners by connecting buyers and sellers of U.S. cotton products. COTTON USA-licensed home textiles suppliers reported having productive sales meetings with their customers at CCI’s booth.

Cotton Incorporated and Supima joined CCI at Heimtextil to provide comprehensive information on U.S. cotton fiber and their respective cotton marketing, licensing, sourcing and research programs.

CCI featured U.S. cotton product samples from 16 COTTON USA licensees: Bassetti, Camillatex and Zucchi (Italy); Graser Exklusiv (Germany); Nishikawa Sangyo (Japan); Magasin (Sweden); Shanghai Imagine Home Furnishings (China); Caliphil (Taiwan); Kimpeks (Turkey); Linen House, Cannon, Jaspal Home/Santas (Thailand); Kaltex Home, Casale Home and Zermatex (Mexico); and L.S. Mills (India).

 

CCI Hosts “Come Home to U.S. Cotton” Training Session in Shanghai

CCI held a COTTON USA training event on the benefits of U.S. cotton for 50 brands and retailers in Shanghai on Jan. 13-14. CCI trained 50 participants from 13 COTTON USA licensees in preparation for the joint launch of a “Come Home to U.S. Cotton” promotional campaign to encourage consumers to select products made from natural U.S. cotton.

The COTTON USA training session gave brands and retailers a strong message to send to consumers on why they should choose COTTON USA products at retail. Ten trade media representatives also attended the training, allowing CCI’s message to reach a broader consumer audience.

Dr. Wang Yunyi, professor at the Institute of Fashion Art & Design, Dong Hua University, introduced the history of cotton and growth of U.S. cotton, with a focus on its responsible production in the U.S.

On questionnaires collected from participants, all noted that the training provided useful information and helped them to better understand U.S. cotton and its benefits.

 

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