Cotton From Blue To Green Going Strong!
Information for U.S. cotton leaders about Cotton Incorporated from the Cotton Board
The Cotton. From Blue to Green.™ denim recycling program was created by Cotton Incorporated in 2006 as part of Cotton Incorporated’s groundbreaking collegiate mobile marketing initiative Cotton’s Dirty Laundry Tour.® The Cotton. From Blue to Green.™ denim recycling program collects unwanted denim from people around the country and, through a partnership with Bonded Logic Inc., transforms it into UltraTouch™ Denim Insulation. As a result, fewer textiles are sent to landfills – reducing the amount of waste. In addition, a portion of the insulation is given to communities in need to assist with building efforts. Individuals, schools, organizations and businesses nationwide contribute denim to the program each year. As of December, 2012, the program has received over 954,000 pieces of denim for recycling. “We’ll be celebrating the millionth collected piece of denim sometime this fall,” says J. Berrye Worsham, President & CEO, Cotton Incorporated.