Contestants Design Cotton Tunics for German COTTON USA Competition
July 19, 2013
CCI joined women’s wear designer Irene Luft and leading German women’s wear magazine FürSie in launching the “Summer Feeling with COTTON USA” design competition. Participants submitted designs for cotton tunics, a must-have for summer 2013.
Seventy-two media partners and bloggers promoted the COTTON USA contest, which has already achieved a total reach of more than 91.3 million and an earned advertising value of $127,450.
A trade jury of German fashion experts and CCI selected three winners from the colorful design submissions. Consumers can also vote for their favorites on CCI’s German Facebook page. The public voting via Facebook will create additional consumer impressions for COTTON USA within the next month.
The winner receives a free annual magazine subscription from FürSie and a designer cotton tunic by Irene Luft.