Bayer, Helena Investing In Agricenter Expansion
Bayer CropScience and Helena Chemical are making major investments in Agricenter International in Memphis, Tenn. The total investments are estimated to be about $20 million for expansion projects involving both companies’ facilities.
Bayer will spend $17 million on construction of a new greenhouse featuring 40,000 square feet of space. The addition will allow the company to expand the number of cotton traits for cotton varieties in the United States and other global markets. Construc-tion of the greenhouse will take approximately one year to complete.
Meanwhile, Helena is adding an 8,500-square-foot laboratory designed for product development and testing. A 2,500-square foot storage building is also being constructed.
Company officials were joined by Memphis and Shelby County government representatives at the ribbon-cutting ceremony last month.
Go to www.cottonfarming.com to view photos from the two ribbon-cutting ceremonies.
Swan USA Enters Alliance With Lubbock Electric
Swan USA, Inc., of Montgomery, Ala., has entered into a strategic alliance with Lubbock Electric Co., to market its “Legacy” line of cotton gin saws, according to an announcement from both companies.
Swan USA’s Montgomery manufacturing plant is now operational and is making the gin saws from U.S. steel. This new, automated, state-of-the-art plant can produce a product in large volumes.
Lubbock Electric has been appointed as a Worldwide Authorized Dealer, Distribution Center and Sales Agent for Swan USA products. According to the agreement, Lubbock Electric will maintain an inventory of all major brand gin saws in Lubbock, Texas, sufficient to service the installed base of West Texas gins.
Hayden Panettiere Joins Cotton Inc’s Promotion
Since the 2009 re-launch of “The Fabric Of Our Lives” campaign from Cotton Incorporated, television and Internet viewers have become accustomed to the signature closet-door framing device. The doors of the ninth commercial in the campaign open to reveal Hayden Panettiere as the latest face, form and voice to promote cotton’s role as a versatile textile fiber.
The commercials began airing as 30 and 15-second spots on television and select Internet outlets last month. They will be supported by digital assets linking consumers to a wide range of cotton fashion at a range of price points.
“For this commercial, we wanted a celebrity with an all-American, girl-next-door quality,” says Ric Hendee, senior vice president of consumer marketing for Cotton Incorporated.
Supporting the commercials are related digital assets on the campaign at www.thefabricofourlives.com. There, visitors can explore Hayden’s closet to learn more about her individual style, and to link directly to online retailers with comparable apparel at a range of price points.
Syngenta Expands Pest Patrol Program
Producers looking out for a broad range of pests may have finally found their binoculars. Syngenta recently announced that the Syngenta Pest Patrol program is expanding to offer more agronomic updates throughout the year, providing producers with valuable information that can help them maximize the yield potential of their crops.
Previously offering updates on insect threats from May through September, Pest Patrol coverage will be available from February through December and cover a host of topics, including field conditions, nematodes, weed control and insect/disease pressures.
The program will offer timely updates on pest pressure and treatment recommendations to farmers and retailers through weekly audio updates accessible via the toll-free hotline (877-285-8525) or by going online at www.SyngentaPestPatrol.com.
In addition, users can register to receive an SMS text message alert each time a new local update has been posted. With real-time pest alerts, producers can customize their pest management plans to fit the conditions in their specific region. Midwestern updates will focus on soybean pests, while Southern updates will cover all relevant crops.