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In This Issue
Solar, Wind Energy – Ag's Next Big Frontier?
What Customers Want
Early Season Vigor Minimizes Pest Problems
Alternative Energy Options Limited In West
Editor's Note
Web Poll
Cotton's Agenda
Industry Comments
Specialists Speaking
Industry News
Cotton Ginners Marketplace
My Turn: Living In The Delta


High Quality Cotton Remains Top Priority

By Patrick Lamson-Hall
Managing Editor
Sourcing Journal Online
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Wolfgang CroneDemand For Best Quality

As managing editor of Sourcing Journal Online, it's my job to keep abreast of the needs and concerns of executives on the supply side of the garment and apparel business. Our company is in touch with thousands of supply chain decision-makers, and one of their biggest concerns always is raw materials availability. The bottom line is, consumers are demanding higher quality garments, and sourcing companies are figuring out how to make it happen. The better the cotton, the better the fabric, the better the garment. It's that simple.

To grow high-quality cotton, farmers have to know that they can make money on it. In recent weeks, as the price of cotton has fallen, our readers want to know: Will there be a decrease in cotton acres planted? If so, what will be the impact on supply/use ratios? With a moderate 2012 crop, would prices find stability, or will the market see another spike in prices? As we learned in 2011, consumers won't tolerate higher garment prices, which forces another group along the supply chain to eat higher input prices.

Bright Future For Cotton

Despite the current inventory glut, long-term trends for cotton are excellent. Most population and economic growth is expected to occur in climate zones that practically demand high-quality, long-staple cotton fiber clothing.

In the near term, it's critical to preserve and expand our existing cotton supply and improve its quality using high-yielding, high-quality cotton varieties well adapted for major cottonproducing regions. Quality is vital for the future stability of cotton along the supply chain. Retail brands demand quality goods, which means fabric makers and spinners demand highquality fabric. Farmers must produce high-quality cotton fiber to stay competitive in the marketplace. With the right tools, it's possible to satisfy consumer demand, stabilize markets and ensure consistent staple length.

Visit our Web site at, or contact me at with any questions or comments.

From Fiber To Fabric


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