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In This Issue
Seed Decisions – Every Year Is Different
It’s Time To Make Crucial Decisions
Companies Unite On Weed Issue
California Farmers Want GPS Systems Protected
Consultants Conference Continues To Thrive
Under Armour, Cotton – A Special Partnership
California Farm Bureau Welcomes Trade Pacts
Managing Risk
Let's Get Back To Basics
Vilsack Issues Call For Young Farmers
Chinese Scientists Visit Georgia
U.S. Cotton Quality Continues To Improve
Landscape Has Changed For Varieties
Web Poll: Drought Affects Fall Burndown
Cotton's Agenda
Crop Insurance – An Important Tool
What Customers Want
Editor's Note
Specialist Speaking
Industry News
Cotton Ginners Marketplace
My Turn: In Search Of A ‘Normal Year’


Seeing Is Believing For This Texas Cotton Farmer

By Steve Newsom
Levelland, Texas
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Steve NewsomKeep Your Focus
There’s an old saying in baseball that goes, “When you step into the batter’s box, have nothing on your mind except baseball.” Well, the same thing goes for growing cotton.

Being a farmer on the High Plains of Texas, I can tell you how much time and energy it takes (let alone money!) to grow cotton. Worst of all, like a batter in baseball, you can’t always get a hit when you need it most.

Take this year, for instance: Drought, volatile prices and global recession. It’s bad enough for me to turn in my season tickets to the Texas Rangers (well, almost).

Yet, despite all of the troubles this year, what gives me an edge in today’s market is simple. I continue to grow what I know year in and year out will be in demand by today’s textile mills, namely the best quality cotton I can grow – good weather or bad, high prices or low.

What Do Mills Want?
I know what textile mills (our customers), want. I’ve seen it. Let me explain: I’ve been to events around the world sponsored by Certified FiberMax, and the message I’ve heard from mills time and again is that quality production makes the biggest difference in their sourcing decisions. Overseas textile mills – the major customers for our cotton – use equipment that performs better when spinning a longer, stronger cotton, which results in better fabrics. Low quality cotton can gum up spinning equipment – costing a mill time and resources. This gives mills an advantage in the marketplace.

Main Objective – Quality
Now, for those of you who may think this is just an “infomercial” for FiberMax, think again. The quality message applies to all producers whether in Texas, Mississippi or Gujarat. It’s not just a simple case of price anymore. There’s more to our business these days. We need to grow what our customers want and demand – and that’s quality cotton!

From Fiber To Fabric


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