Focus On Performance
The seasoned fabric development professional addresses the
needs of design and merchandising teams within an organization,
with fabrics that consumers can envision as being appropriate
for a particular end use. The retailer also needs to perceive this appropriateness as correct for an end product. Simply speaking, that means focusing on performance, aesthetics and cost.
If you include sales performance, consumer preference and
availability as performance requirements, what you are really
talking about is translating technical processes into products that
retailers and consumers perceive as having positive attributes.
Attention To Detail
Consumers want textile products to be durable, colored
appropriately, priced well, and, in most cases, they should deliver
physical and psychological comfort. To the fabric development
professional, this means attention to the fiber used to make
the yarn into fabric and the wet processing. The entire textile
supply chain must be managed and then proven through quality
It's not enough to just build it once. The product has to be
consistent, credible and produced efficiently and sustainably for
a continuing profit to occur.
Creating Cotton Demand
The yarn will only be as strong as the fiber from which it is
made, and that condition will only repeat itself going forward if
there is consistency in the processes and raw materials – in this
case, the cotton fiber. Some textile terms have migrated to the
consumer world, like ring spinning, fiber length, thread count,
nanotechnology and a few more. It is important for this to continue,
and for the industry to help facilitate this. These terms
enhance demand for cotton! After all, how many times have you
been asked why one fabric feels better or costs more than another,
and how many times could you really answer the question?
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