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Industry News


Kirksey Joins Agricenter As Research Director

Bruce Kirksey has joined the Memphis Agricenter International as director of research, according to a recent announcement.

Kirksey assumed his new responsibilities on May 11. He previously worked as a senior biologist for BASF, a product testing and information specialist with Stoneville Pedigreed Seed Co., and, most recently, as an “Answer Plot” manager with Croplan Genetics.

Kirksey brings considerable experience in the design, establishment and implementation of field research and demonstration trials, along with data management and presentation.

His direct experience also includes crop chemistry, crop genetics and traits, and multi-crop evaluations, including cotton, corn, soybeans, wheat, tobacco, forage and pastures, tree fruits and minor use crops.

John Deere To Offer Remanufactured Engines

John Deere announces that it has expanded its remanufactured component product line to include the popular 4.5L, 6.8L and 6.9L Tier 3 complete block assemblies (CBAs), with corresponding complete running engines slated for availability this fall. These engines are remanufactured by John Deere Reman at its Springfield, Mo., facility.

The remanufactured 4.5L Tier 3 engines provide a replacement option for John Deere 6030, 6030 Premium and 5M Series Tractors. The remanufactured 6.8L Tier 3 engines service John Deere 7030 Series Tractors, 9560 and 9570 Combines, the 9970 Cotton Picker and 30 Series Self-Propelled Sprayers. John Deere remanufactured engines and other parts are available exclusively through John Deere dealers and distributors. For more information, go to www.johndeere.com.

Cotton Incorporated To Air New Commercials

In times of economic uncertainty, Cotton Incorporated is delivering consumers a comforting bit of nostalgia with a modern twist. For two generations, “The touch, the feel of cotton” is the lyric that has linked consumers to cotton.

Cotton Incorporated has revived that memorable song with three new commercials that feature young vocalists: Miranda Lambert, Zooey Deschanel and Jazmine Sullivan. The commercials, created by DDB Group of New York, began airing in early April as part of a marketing strategy that also includes print, Internet and event marking components.

The new commercials present a day-in-the-life montage of the vocalist’s life, paired with each artist’s unique interpretations of the celebrated tune.

Survey Reflects Benefits Of Roundup Ready Flex

Farmers who grew Roundup Ready Flex cotton this past season reported in a recent telephone survey that they not only saved significant time – more than 200 man hours on average – but also derived financial as well as quality-of-life benefits.

More than 400 producers across the Cotton Belt who planted Roundup Ready Flex with Bollgard II cotton responded to a questionnaire conducted by Market Probe on behalf of Monsanto.

The producers participating in the survey said they believe the technology enabled them to save an average of 214 man-hours during 2008, although actual savings varied by geography, with larger-acreage farms saving the most time.

With regard to the different benefits of the technology, 97 percent responded that it provided them a wider window for over-the-top herbicide applications; 95 percent thought it offered them ease and simplicity; 91 percent responded that it provided them with superior weed control; 84 percent reported they experienced time savings; and 79 percent saw higher yields as a benefit.

For more information on the survey results, go to www.monsanto.com.

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